Diversify & Other Lessons from the Freelance Writing World
There are some pieces of advice that turn up ubiquitously in articles and blog posts directed at freelance writers:
- Learn to say no.
- Always have a contract.
- Never stop marketing.
- Diversify your income.
Smiling Tree Writing has existed as a business for about six years now (I think. It might actually be 7. I’m losing track!). I’ve had the opportunity to learn why certain bits of advice show up over and over again.
Lately, I’ve been thinking a lot about having a diverse income and what that means for me. Summer before last (the summer of 2012) was the lowest point my business has encountered to date (and hopefully ever will). My income was down to about $800 a month — a fraction of what my family needed. At that time, most of my income came from 2-3 regular clients and a couple of one-off projects each month.
At that time, I was reading “diversify” to mean that I should earn money from writing articles for publications, selling my own books, working with clients, and then create a few “passive streams” from things like ads or affiliations. My idea about what a diversified income looks like now is drastically different.
Back then, I was trying to diversify my income by adding more article writing to the mix. The majority of my work was with small business owners, creating site content, blog posts, and newsletters. I began sending out letters of introduction and writing for print publications, even if the pay was lower than it should have been. It wasn’t working.
It’s hard to pull out of that kind of downward spiral, and the thing that helped me was to take a job. It ended up being a short term thing, but it was exactly what I needed in order to mentally reset. In the year since, I’ve taken definitive steps to diversify my work activities, and have finally hit a comfortable mix.
I have two part time jobs, one of which is completely outside my realm of expertise and gets me out of the house for about 15 hours each week – I work at a restaurant 2 evenings a week. The other is a marketing job that I do from home for 10 hours each week. Then, there is client work, which creates the bulk of my income and takes up the majority of my time. I also sell a few books, and am working on writing more with the goal of that portion of my income gaining significance.
Although working in a restaurant or as an hourly employee may not be the typical freelancer’s dream, it means that my income won’t suffer too much should any one client decide not to use my services. It also means that I have more flexibility to follow one of those other often-repeated bits of advice: I can turn projects down if they aren’t a good fit, without being terrified I’m making a financial mistake.
Now and then, I play with the idea of dropping a couple of clients in order to have more time to work on my own projects, or quitting the restaurant job to find more clients or to look for another part-time marketing job. This mix of work gives me options.
During that terrible summer of the downward spiral, it didn’t feel like I had many choices. I think that is why the advice to diversify is repeated so frequently — it gives you more room to wiggle. My particular working situation is also highly flexible. I can do client work in the middle of the night, we have been able to take several short trips this year, and I can make time to pursue personal projects (like writing fiction).
What piece of tried and true advice have you found to be of vital importance when interpreted correctly for your personal situation? Have you ever discovered any conventional wisdom that needs a bit of twisting to work well for you?