Samples

I write and distribute newsletters by email for a wide variety of clients. Following are a few sample articles, taken from the newsletters of several businesses involved in a range of industries.

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This short article was written just before prom season for the newsletter of a one person hair salon:

• translucent powder so you don’t get shiny
• lipstick or gloss for touch-ups through the evening
• safety pins to avoid dreaded wardrobe malfunctions
• a few bobby pins in case a hair or three escape
• breath mints
• a small mirror

With those supplies in hand, you’ll be ready for a night of dancing and fun, and you’ll look good the whole time!

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Next is an article written for a maker of custom furniture. It is titled “The Transformation of Wood.”

Have you ever looked at a piece of wooden furniture and wondered how it was changed from a tree to a useful household item?  Some steps in the process are obvious, but others are more involved and require skill and precision.

At Push Hard, only trees that have already been cut or blown over are used–we never “sentence a tree to death.”  However, all wood begins as a tree.  The circumference of the tree determines the width of the slabs of lumber that come from it.

Once the tree is down and the limbs have been removed, we use the knuckle boom truck to get it to the lumber yard.

Then the log is lifted onto the sawmill and the first cut creates a flat side.  We flip the log and create another flat surface.

Eventually, all of the round edges are cut from the log and we have made a beam.  Then we can set the sawmill to cut boards whatever thickness is needed.

In creating original pieces at Push Hard we sometimes leave a natural edge on the lumber adding character and interest to our creations. 

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I’ve written newsletters for a number of recruiters. Following is an article regarding the situation many companies may face as economic recovery gets underway:

Given the recent economic upheavals, questions about how to handle unexpected changes in the business climate take on a new tone. Forbes.com recently ran an article titled Why Forecasts Fail – What To Do Instead that compared having a solid business plan to disaster planning for cities. The idea is interesting because most businesses plan for difficult times, but the last two years have been a painful demonstration that a great many companies are not ready for the worst, economically speaking.

Besides being prepared for totally unexpected economic events, the looming retirement of the Baby Boomers must be taken to consideration.  A remarkable number of companies will face unprecedented talent shortages in the next 10 years as their most tenured employees begin to retire. With the massive job losses of the last two years, some HR departments may have lost sight of the possibility that large numbers of retirees could be a problem.

Even if your company is not in “hiring mode” right now, having a solid relationship with a recruiter you trust provides benefits beyond a stack of resumes on your desk. A recruiter who is well-versed in the industry can give you insights gleaned from hours spent talking to your competitors, information about staffing and employment in general, and knowledge about finding, interviewing and selecting the right people for your organization.