Business Cards, Logos & Imaginary Dustbunnies

I am both a motivated individual and a procrastinator. Oddly, the things I procrastinate are usually good things – or at least they would be good things if I would just go ahead and do them. Two of my favorite clients have questioned me recently. The first asked if I could bring her some business cards so she could share them at a conference. Great opportunity, right? I had to admit I don’t have any business cards.

The second asked why I don’t have a Facebook Page for SmilingTree Writing. After all, part of the service I offer is to set up, customize and manage Pages for businesses. It would only make sense for me to have one of my own to serve as an example, right?

Well, the client’s question made me think about the reasons I don’t have a Page yet, and that led me to thinking about business cards again. One reason for not having either of them is fairly logical, but still an excuse – I don’t have a logo and have no clue what would go in the little avatar box. It wouldn’t cost too much to have a logo created, so why haven’t I done it yet? It wouldn’t cost too much to then create my card from other business card template examples either as soon as that logo is created, so why? The answer leads directly to the second reason I don’t have a Facebook Page or cards to hand out:

Lack of confidence. It’s not that I lack confidence in my ability to do a good job for my clients. I feel 100% confident in my abilities as a copywriter. I don’t have much trouble talking about what I do to prospective clients. It’s more about my confidence in the Fates. Will events conspire in such a way that I will really be working for myself long-term?

It’s silly. I know. The Fates have nothing to do with it at all. It’s all about hard work, marketing and perseverance. The rational part of my brain knows that. After readingthis post by Erika Napoletano, AKA the Redhead, I thought about hiring someone to design a logo and finally ordering some business cards. But still didn’t do it.

Every time I think about business cards, I get a mental image of a box of 1000 cards with about 50 gone, sitting on the back of a closet shelf covered with dust bunnies. It’s a mental image of failure and I don’t like it. In fact, it scares the hell out of me, so I avoid thinking about it. And thinking about business cards.

It’s time to stop procrastinating. To that end, this week I am going to contact a few folks to find out how much it will cost and how long it will take to get a logo. Then I’m going to commit to getting a Page and some business cards by the end of July. And I’m going to stop letting dusty mental images clog up the wheels of rational thought.

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