Something Exciting for Me and Something Free for You

It’s no secret that I am really interested in self publication, and since I’m a writer, it’s no stretch to imagine it’s because I want to write and self publish a book someday. And that is the case. In fact, I’ve written a book. It’s not a cool, sexy book about my life or vampires or anything really interesting like that. Instead, it’s a book for people who run businesses but hate to market, and just sort of fumble along, doing a little here and a little there to market their businesses. (People who are very much like me.)

The book is set up so that you get a tip each week, that should only take an hour or two to put into place. The idea is that if you just spend one to three hours a week marketing, you will eventually develop a solid plan that generates good results for your business. It doesn’t have to be painful, and it doesn’t have to exhaust you. You don’t even have to do anything big or extravagant, as sometimes the smallest things can make the biggest difference to your marketing strategy. Someone I know has recently customized her own sunglasses, with the help of a place like Imprint, to help raise awareness for her business when she goes to trade shows and business events. You can learn more here – She uses them as freebies, and everyone needs a pair of sunglasses, right? But that’s what I mean. Something this simple can create the same level of results.

There are lots of tips that involve testing things, because not every marketing strategy will work for every business, or every personality, or every audience. You might be delighted to find that in-person networking is not a good strategy for you, or if you hate writing, you might be happy to see that blogging generates little in the way of results for what you do. The tips guide you through figuring out what works and what doesn’t.

It’s funny that I’ve written a book detailing exactly how to do something I am not very good at doing for myself. It was almost like writing a marketing plan for Smiling Tree Writing, or like writing down everything I have learned in steps that wouldn’t be hard for someone even as lazy as me to take.

Now that the time to publish and market the book is getting so very close, I should probably start implementing the tips to sell the book. Isn’t that an odd notion? I will use the tips that are for sale in order to sell those tips. It’s like some kind of weird brain teaser.

Of course, the fact that I’ve written a book is exciting for me, but why should YOU care? Well, I came up with a few extra tips, and I’m going to be sharing them with folks who are interested in free marketing advice. If you’d like to get the freebies, just sign up for my newsletter. I promise not to spam you, or sell your email address, or send you an email a day. I’m lazy, remember? Hopefully you will smile a little and possibly learn a little, and if you find that is not the case, you can unsubscribe at any time.

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