Smiling Tree Writing is, once again, a full time operation. After three months as an employee, I’m back at my desk where I belong. Someday, I will write a post describing my short term employment, and probably it will be entertaining, but it needs a little distance first. In the meantime, I’ve been pondering my decision to re-enter the world of employment–what led to it? I love running my own business, working from home, collaborating with other business owners, choosing when and what I work on…so why did I seek out a position as an employee?
In order to answer that question, I had to take a look at the course of my business since its inception. Smiling Tree Writing began as a way to earn income on the side, and became a full time business after a lay off. The transition from side gig to full time business brought along an increased sense of urgency, though, and I strayed from my original plan–which involved calling businesses and offering my services as a professional copywriter.
Cold calling is a slow way to build a business. It takes hundreds of calls, follow up emails, patience, thick skin, and more patience. I found quicker success with local small business owners–many of whom clearly had a need, but not much of a budget. Over the course of a couple of years, I found myself lowering prices, doing more for less, and in a funk.
I decided to switch to sending query letters and letters of introduction to editors of print publications. By this time my savings were depleted, and things were critical. It’s hard to run a business when you’re against a wall. I did get some assignments, but by this point, my family needed a steady paycheck. You do have to wonder why you got no business. One of my friends actually said that it might be because I was operating this business from home. Apparently, some companies can find it difficult to trust a business that has a home address. My friend said I should’ve visited https://yourvirtualofficelondon.co.uk/ to see if a registered office address would have made any difference. My friend seems to think it would’ve got me a lot more assignments. I suppose it would have made the business look more legit and real.
This time, I’m charting a path forward more carefully. Planning, executing, and perhaps most importantly, measuring. There are multiple backup plans in place, set points at which to stop, take stock, and decide how to proceed. It’s awfully easy to lose your way without a map.