Blog

My Plan Is My Map

Posted by on November 29, 2021 in Uncategorized | 0 comments

Do you participate in business planning? Does your plan sit in an ignored folder all year? This post details my planning process and it’s long. I’d love to know if you have a similar planning process! I’ve always been a planner. Usually, the urge to start making lists and considering goals and looking at the previous year starts in December, but this year it came a little early, and deserves a bit more thought. In 2020, I tossed the plan out in March and decided to simply concentrate on survival and self-care. At the end of...

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Nourishment

Posted by on November 15, 2021 in Uncategorized | 0 comments

I’ve been thinking about the word nourish lately. What it means when it comes to nutrition, creativity, self-care, business, and even lead generation. I guess this time of year is the time when I reflect on my goals in every area and what’s working and what’s not. I used to divide my task list each day into sections: Work, Self, and Home. It helped me remember that the tasks I did to take care of my household were important, and not just impediments to running my business. The Self section came after that, when it became...

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Seasonal Changes

Posted by on November 8, 2021 in Uncategorized | 4 comments

Every spring, and again every fall, I find myself feeling a bit lost. I skip workouts, or ignore my weekend to-do lists, and feel generally either frantic (usually in the spring) or discontented (in the fall). I’ve come to realize that my schedule needs to be readjusted seasonally. In the spring and summer, most of my spare time is spent outside, either in my flower garden or my family’s big vegetable garden. The weekends are filled with cookouts, trips to the creek, boat outings, free concerts, camping, parties, and other outside...

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Stop Dithering and DO Something

Posted by on November 3, 2021 in Uncategorized | 6 comments

In most of my life, that’s been the key: just picking a direction and going. The hardest part, as the cliché says, is getting started. Yesterday, I waffled back and forth about blocking here, on my professional site, where I invite prospective clients to make sure I’m real and to look at my portfolio. I want to blog about topics unrelated to content marketing, so is this really the best place for that? Also, I’m planning an overhaul that could include a major redesign, so it seems like a good time to move the blog if...

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Why You Need Narrative in Content Marketing

Posted by on July 7, 2020 in Uncategorized | 0 comments

Narrative is just the English major word for story. If I suggest that a piece of marketing needs a narrative arc, I’m just telling you that your piece needs to have a story with a beginning, middle, and end. That may not seem immediately applicable if you work with something very technical like AI, or biotechnology, but stories have the power to forge connections. For some people, arranging information in story-form is completely natural. I have a hard time talking about anything without turning it into a story. I look for the stories in the...

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Crying for Strangers

Posted by on May 15, 2020 in Uncategorized | 4 comments

The gray days of winter are part of life Each night, my partner and I watch the World News. During the interviews with the bereaved, nurses, doctors, or others working in hospitals, I cry. Well-meaning friends and family invariably suggest I stop watching the news if it makes me cry, but I’ve found that it’s helping me process the big emotions of our time. Everyone I know is suffering some level of anxiety, fear, or grief. It would be so easy to slide down that slippery slope that leads to a pit of depression. Taking a few moments each day to...

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It’s Most Difficult at the Beginning

Posted by on March 12, 2015 in business, choices, goals, habits, inspiration, marketing | 0 comments

I am back to square one, maybe even square negative five, regarding my fitness level. Similarly, but much less drastically, I’m at a low point in client numbers. Fitness and business have always swung along the same pendulum in my life, likely because they both depend solely on my own motivation and willingness to do the work. At this particular moment in time, I’m working on the basics for good health and for a prosperous business. You know, paying attention to what and how much I eat, making a point of doing some form of exercise everyday,...

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Walking the Freelancer Tightrope

Posted by on February 27, 2015 in business, choices, habits | 0 comments

The fourth quarter of 2014 was my most lucrative quarter as a business owner to date. It was the kind of quarter that makes you reevaluate and scale up your goals, and spurs you to begin dropping your lower-tier clients. It felt good. (You know what happened next, don’t you? It’s so sadly predictable!) The first two months of 2015 have been less than stellar. They haven’t been my worst months ever — not by a long shot — but my earnings did drop to about 30% of what they were in the two previous months. There are many reasons for the drastic...

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Refusing the Fear

Posted by on January 7, 2015 in choices, goals, habits | 0 comments

One of my big things for 2015 is publishing fiction. It was one of my big things for 2014, too, but it didn’t happen. Lots of other good things happened, but I didn’t publish any fiction. This year, I’m taking a few proactive steps to push myself along: I’ve taken a spot on the calendar of a very in-demand professional editor. In December, she announced that her first available opening for 2015 was August, and I grabbed the slot. So, I now have a deadline. Writing fiction is scheduled, just like my client work. Each day begins with...

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Review & Reflect, Set & Implement

Posted by on December 23, 2014 in business, goals | 0 comments

For about the last three or four weeks, and maybe even a little longer, I’ve been thinking about what I want. From little things like some new socks (why do I wait until every pair has holes before I buy new ones?) to bigger-picture things like You have to start somewhere. what I’d like my life to look like in a year, or five, or even ten. Thinking about what I want inevitably leads to thinking about how I spend my time because, as we all know, minutes make hours and hours make days and days make years. What you do with your minutes matters....

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