Expanding Horizons, Services, and (UH-OH) Waistlines

Somehow despite my best – okay, total lack of – effort, my waistline is 1.5 inches bigger this year than last year. Ugh. A friend has convinced me to expand my business and begin sending letters of introduction and queries to trade publications. Hooray! My dad got me chickens. Lots of baby chickens. The jury is still out on whether …

In Defense of Using a Personal Facebook Profile for Business

Let me first get a couple of things out of the way: 1. This post is for people who own very small businesses. It is not about brands, corporations, or conglomerates. 2. If you have a Facebook profile (where you must send and accept friend requests) with a name like “Sister Sue’s Cafe” you are doing it wrong and you …

Why No One Reads Your Newsletter

A few months ago, I wrote a post offering a few suggestions for your newsletter template. Even if you are sure your template is awesome, you might have dismal open rates. People have different ideas about what a “good” open rate is. I had a client at one point who was perfectly satisfied with an open rate that was consistently …

4 Reasons Your Email Newsletter Template Sucks

Your email newsletter design is similar to your business card design. You need it to grab attention, deliver information and make the person looking at it want to know more. While I am a writer, not a designer, I have looked at hundreds of email newsletter templates, and I’ve seen some really bad ones. Here are a few reasons your email …

There Is No Autopilot

Everyone dreams of being able to build up an audience, create some products, set up some affiliate marketing deals and then make money while reclining on the beach.   It is a false dream. Even if you get all those things in place, you cannot just kick back and watch your bank account get fatter. There will always be more work …