Why original quotes from internal experts are crucial for building trust Why internal experts? When I talk about the Expertise Ecosystem, there are almost always a few misunderstandings. Several people thought that I would be collecting quotes from experts in the field, unrelated to the companies I’d be writing for. Others thought that I’d be collecting quotes from past customers …
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Hot Water and a Content Strategy
To create a good content strategy, you need a careful plan, just like you need home renovation plans before things break.
Batman Cameos and SEO—and You
You and your partner are watching an old episode of Batman, and the iconic scene with Batman and Robin climbing up the side of a building comes on. Neither of you recognizes the famous person who sticks his head out the window and talks to them. How do you find out who it is? What words do you use to …
Gift Giving and Content Strategy: Know Your Audience
Understanding your audience is the cornerstone of designing an effective and non-frustrating content strategy.
The Content Breakdown
You should probably update the basic principles underlying your content strategy more often than you update your personal style. The world of content is changing, and those changes are coming fast. Between the ease of use and wide availability of tools like ChatGPT and companies like Google changing how sites are indexed, algorithm changes on platforms like LinkedIn, and changes …
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