Why original quotes from internal experts are crucial for building trust Why internal experts? When I talk about the Expertise Ecosystem, there are almost always a few misunderstandings. Several people thought that I would be collecting quotes from experts in the field, unrelated to the companies I’d be writing for. Others thought that I’d be collecting quotes from past customers …
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Tending My Garden
It’s May and in May, I’m usually thinking about gardening. To be truthful, I usually start thinking about gardening in February, when it’s too cold and gloomy to really do any gardening. In March, I clean up my raised beds and plant a few cool weather things even though they never do well here because it generally goes from cool …
Ideation
One of my strengths as a writer is being able to think up lots of ideas—story ideas, ideas on how to tell a story, ideas on how to find new clients, ideas about running a business. Ideas are usually the easiest part of the process. Even though I like brainstorming and coming up with ideas, I don’t usually enjoy pitching …
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Seasonal Changes
Every spring, and again every fall, I find myself feeling a bit lost. I skip workouts, or ignore my weekend to-do lists, and feel generally either frantic (usually in the spring) or discontented (in the fall). I’ve come to realize that my schedule needs to be readjusted seasonally. In the spring and summer, most of my spare time is spent …
Remembering Why I Am So Busy
6:30am – get up, feed all of the animals, start working on three articles that must be submitted to meet deadlines. 8:30 – wake husband, see him out the door 11:15 – admit that only one of the three articles will be ready to turn in, email editors to ask for one more day 11:45 – arrive at part time …