Understanding your audience is the cornerstone of designing an effective and non-frustrating content strategy.
The Long, Slow Grind
You just have to continue to create and publish and put stuff out there–solid, interesting, entertaining stuff. Do the interviews, write the excellent headlines, put out the infographics, share the videos. Put yourself on a schedule, make good stuff, and keep doing it week after week.
Defining Yourself
Defining yourself can feel like a sticky business, but times of upheaval sometimes require it.
Resisting the Urge to Panic
One of the things about freelancing that people complain about is the “feast or famine cycle.” It seems like you’re either covered in work, getting up early and staying up late, struggling to meet all the deadlines or you’ve only got an hour or two of work to fill each day. There are plenty of strategies to beat the feast …
My Plan Is My Map
Do you participate in business planning? Does your plan sit in an ignored folder all year? This post details my planning process and it’s long. I’d love to know if you have a similar planning process! I’ve always been a planner. Usually, the urge to start making lists and considering goals and looking at the previous year starts in December, …