My daughter’s family adopted a dog. His name is Loki and he’s a sweet lab mix. He’d been at the shelter longer than any other dog there the day they visited. To say that he’s happy to have a home is a huge understatement. One thing about Loki is that he is always in a hurry. He runs from his …
A Story about Failure
In 2023, my clients began dropping away. An agency lost the account I worked on. Things got weird with a different agency when I asked for help/clarification on a project and we mutually chose to part ways. A freelance budget got cut. At first, I wasn’t worried. Although most of my clients stick with me for years, they do come …
Authority + Credibility + Expertise Don’t Always Add Up to Trust
Authority, credibility, expertise, and trust are intertwined and involve more than our logical brains. Sometimes you trust someone inexplicably and sometimes even if a person seems authoritative and credible, you just don’t trust them. When it comes to B2B marketing, organizations need all four. It’s easy to speak with authority. All you have to do is sound like you know …
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Hot Water and a Content Strategy
To create a good content strategy, you need a careful plan, just like you need home renovation plans before things break.
Batman Cameos and SEO—and You
You and your partner are watching an old episode of Batman, and the iconic scene with Batman and Robin climbing up the side of a building comes on. Neither of you recognizes the famous person who sticks his head out the window and talks to them. How do you find out who it is? What words do you use to …