Understanding your audience is the cornerstone of designing an effective and non-frustrating content strategy.
The Long, Slow Grind
You just have to continue to create and publish and put stuff out there–solid, interesting, entertaining stuff. Do the interviews, write the excellent headlines, put out the infographics, share the videos. Put yourself on a schedule, make good stuff, and keep doing it week after week.
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The Great Overthinking
At the end of 2021, I decided that 2022 would be the year we could all come together and bring blogging back. I even made up a hashtag: #BBB2022 In preparation I set up a Feedly stream so I could keep up with my friends’ blogs. I kicked this project off on November 3, with a post titled “Stop Dithering …
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What Does the Data Say?
Have you tracked your time? I have, and it was a surprising result.
Losing Connections, Again
People make fun of Google+ all the time, even now, years later. But, for me G+ was the home of a community that became really important in my life. When Google pulled the plug on Plus, our community was scattered—despite some truly concerted and genuine efforts to keep it together. “I’ll go wherever everyone else ends up,” more than one …