When it comes to interacting online, there are as many opinions as there are people. You see words like “authenticity” and “transparency” tossed around, and there are discussions of privacy that deserve our attention. The fact is, we all wear masks all the time. You behave differently at home with your family than you do at work. When I was …
5 Social Media Lies That Scare Business Owners
I am a copywriter. I have a degree in English, with a concentration in writing. Running a business has given me an education in marketing and sales. Personal inclination has given me some expertise in social media. (Yeah, I’m addicted. So what? There are worse things.) So, while I may want to write articles all day, I often end up …
How To Decide If Your Business Needs a Newsletter
It’s a pretty good idea to come up with your own marketing plan based on the abundance of advice you can find online, then outsource it to third parties, for example a printing service who can produce communications for you, this way you save money. People pay me to write newsletters for their businesses, and I’m mostly in favor of …
Enough with the Navel Gazing
From Friday evening until Monday afternoon, the modem that makes the phone and internet service in my house work stopped working. At first, I was annoyed because I wanted to see what was happening on Twitter and Facebook. Then, I was worried because, “What if client’s were trying to get in touch with me?” So, throughout the day Monday, I …
There Is No Right Answer
Yesterday, I spoke to a potential client on the phone. I may seem old fashioned using the phone but being able to hear someones voice and have an instant conversation is much easier for me. A discussion that would take 30 minutes minimum via email can be done in about 4 minutes on the phone so having business phone solutions …